Wendy’s BOOMER facebook: embracing worst practices

We were big on Twitter, but our FB content sucked because of Best Practices.
But guess who puts up numbers on Facebook? Your Mom …and Dad.
So we started posting like a Boomer - and shattered all of Facebook’s benchmarks.

One Show 2025
Best in Show - Social
Gold - Humor
Gold - Use of Platform
Bronze - Online Community Platform
Bronze - Active Engagement

Clios 2025
Gold - Branded Entertainment
Bronze - Social Media

Cannes 2024
Bronze - Use of Humor
Bronze - Organic Reach & Influence
Bronze - Comm Mgmt
Shortlist - Engagement Strategies
Shortlist - Brand Experience, Use of Humor

London International Awards 2024
Gold - Tone of Voice
Gold - Social Media
Gold - Use of Social Media
Gold - Digital | Use of Social Media
Gold - Social & Influencer
Silver - Creative Strategy | Use of Social Media
Bronze - Social & Influencer | Web Page

Clios 2023
Silver - Social Media

ADC 2023
Shortlist

New York Festival 2022
Silver - Social Media & Influencer

Clios 2022
Bronze - Social Media

Communications Arts 2022
Winner