Wendy’s BOOMER facebook: embracing worst practices
We were big on Twitter, but our FB content sucked because of Best Practices.
But guess who puts up numbers on Facebook? Your Mom …and Dad.
So we started posting like a Boomer - and shattered all of Facebook’s benchmarks.
Cannes 2024
Bronze - Use of Humor
Bronze - Organic Reach & Influence
Bronze - Comm Mgmt
Shortlist - Engagement Strategies
Shortlist - Brand Experience, Use of Humor
Clios 2023
Silver
ADC 2023
Shortlist
New York Festival 2022
Silver
Clios 2022
Bronze
Communications Arts 2022
Winner
TIKTOKS REACTION VIDS
@ashcatalex wendys is doing the most rn #wendys #facebook #greenscreen ♬ original sound - Alexander Mize
@gammag98 Wendy’s, please explain #wendys #facebook #facebookhumor #greenscreen ♬ original sound - Gwen
@bryanandrewsmusic What is going on @wendys ♬ original sound - Bryan Andrews
@itz_justalex1 #greenscreen @Wendy’s you good fam? #fyp #fastfood #wendys #facebook #foryou ♬ Love You So - The King Khan & BBQ Show
Some favs:
2022 case study: “Boomerbook”
press
Agency: VML
Art Directors: Ryan Barkhuizen, Ricardo Vallejo
Strategist: Jeremy Cline
Community Mgr [Aunt Wendall]: Emily Friedman