Smith And Forge sports illustrated swimsuit Issue
Advertising with a model in a swimsuit seems a little problematic and outdated, right?
Well. In 2015 we were a little ahead of the times… or is it behind?
Copy: “I’ve been known to show off a little ankle after I’ve been courted for a few months.”
Social Media Tease
Leading up to the print release, we promoted posts on Social Media Teasing the unveiling.
“Behind the scenes”
What’s a SI Swimsuit Shoot without a steamy Behind The Scenes video.
Agency: Cavalry (VMLY&R)
Creative Director: Jonathan Ozer
Art Director: Erica Graham