oscar mayer hot dogs national campaign

Oscar Mayer led the charge in removing a lot of unwanted ingredients from their hot dogs, letting America feel good about eating hot dogs again.
Of course we'd save hot dogs, we put one on wheels.

 

The wienermobile's inaugural trip to alaska

We went to great lengths to change our hot dogs, and great lengths to get one to every single American - literally, the most difficult length.
AdFreak Article

Press they probably paid for

Adweek: Why the Wienermobile Rolled All the Way to a Remote Alaska Town
Bloomberg - Why the Hatchet Men of 3G Spent $10 Million on a Better Oscar Mayer Wiener

Art Director: Andres Schiling