Coors Light Explorers TV
CCO: Jim Larmon
Art Director: David McCradden
Coors Light ran a series of print ads in ESPN the magazine, tying the Coors Light Explorers in with Sports.
This was run during Opening Month of MLB Season:
This ran during the NFL season:
OOH
Print / Transit campaign that ran nationally - tailored to every major city
TV "world's most refreshing can"
CCO: Jim Larmon
CD: Bill Lindsey
CD: Patrick Knoll
Art Director: David McCradden
Official beer of The Wolverine
CCO: Jim Larmon
Art Director: David McCradden