http://eamonconway.com Eamon Conway - Copywriter Tue, 23 Apr 2013 10:49:00 +0000 http://eamonconway.com en http://eamonconway.com/COORS-LIGHT-T-V http://eamonconway.com/following/eamonconway.com/COORS-LIGHT-T-V Tue, 23 Apr 2013 10:49:00 +0000 Eamon Conway - Copywriter 5468528 Cavalry Art Director: Dave McCradden Cavalry Art Director: Dave McCradden http://eamonconway.com/SKYO-COM http://eamonconway.com/following/eamonconway.com/SKYO-COM Tue, 17 Jul 2012 14:01:08 +0000 Eamon Conway - Copywriter 3596514 Two x Four In production for August release Task: Skyo.com is a new online textbook store looking to establish their brand on campuses nation-wide. For perpetually-online students, this is the natural way to buy, and the cheapest. Print <img src="http://payload64.cargocollective.com/1/3/112179/3596514/24N-12435 Print1.jpg" width="670" height="867" width_o="811" height_o="1050" src_o="http://payload64.cargocollective.com/1/3/112179/3596514/24N-12435 Print1_o.jpg" data-mid="18617756" border="0" align="left"/><img src="http://payload64.cargocollective.com/1/3/112179/3596514/24N-12435 Print3.jpg" width="670" height="867" width_o="811" height_o="1050" src_o="http://payload64.cargocollective.com/1/3/112179/3596514/24N-12435 Print3_o.jpg" data-mid="18617761" border="0" align="left"/><img src="http://payload64.cargocollective.com/1/3/112179/3596514/24N-12435 Print4.jpg" width="670" height="867" width_o="811" height_o="1050" src_o="http://payload64.cargocollective.com/1/3/112179/3596514/24N-12435 Print4_o.jpg" data-mid="18617762" border="0" align="left"/> Spotify radio Outdoor<img src="http://payload64.cargocollective.com/1/3/112179/3596514/24N-12435 OOH1.jpg" width="670" height="493" width_o="1425" height_o="1050" src_o="http://payload64.cargocollective.com/1/3/112179/3596514/24N-12435 OOH1_o.jpg" data-mid="18617873" border="0" align="left"/><img src="http://payload64.cargocollective.com/1/3/112179/3596514/24N-12435 OOH2.jpg" width="670" height="493" width_o="1425" height_o="1050" src_o="http://payload64.cargocollective.com/1/3/112179/3596514/24N-12435 OOH2_o.jpg" data-mid="18617875" border="0" align="left"/><img src="http://payload64.cargocollective.com/1/3/112179/3596514/24N-12435 ShelterEnv.jpg" width="670" height="1007" width_o="698" height_o="1050" src_o="http://payload64.cargocollective.com/1/3/112179/3596514/24N-12435 ShelterEnv_o.jpg" data-mid="18618273" border="0" align="left"/> Coasters<img src="http://payload64.cargocollective.com/1/3/112179/3596514/24N-12435 Coasters1.jpg" width="670" height="493" width_o="1425" height_o="1050" src_o="http://payload64.cargocollective.com/1/3/112179/3596514/24N-12435 Coasters1_o.jpg" data-mid="18617811" border="0" align="left"/><img src="http://payload64.cargocollective.com/1/3/112179/3596514/24N-12435 Coasters2.jpg" width="670" height="493" width_o="1425" height_o="1050" src_o="http://payload64.cargocollective.com/1/3/112179/3596514/24N-12435 Coasters2_o.jpg" data-mid="18617814" border="0" align="left"/><img src="http://payload64.cargocollective.com/1/3/112179/3596514/24N-12435 Coasters4.jpg" width="670" height="493" width_o="1425" height_o="1050" src_o="http://payload64.cargocollective.com/1/3/112179/3596514/24N-12435 Coasters4_o.jpg" data-mid="18617817" border="0" align="left"/> Two x Four In production for August release Task: Skyo.com is a new online textbook store looking to establish their brand on campuses nation-wide. For... http://eamonconway.com/WRANGLER http://eamonconway.com/following/eamonconway.com/WRANGLER Tue, 19 Jun 2012 19:34:58 +0000 Eamon Conway - Copywriter 3618827 Two x Four Campaign being shot and produced for summer release. 20X campaign. 20X are jeans for young men who identify with the Western culture while still leading modern lifestyles. The endorsees are bullriders, ropers, and country musicians all beginning their path to stardom. <img src="http://payload65.cargocollective.com/1/3/112179/3618827/WR-14016 20X_Print_Roar.jpg" width="670" height="433" width_o="1425" height_o="922" src_o="http://payload65.cargocollective.com/1/3/112179/3618827/WR-14016 20X_Print_Roar_o.jpg" data-mid="18746973" border="0" align="left"/> [Note - Rodeo Champions are awarded belt buckles] <img src="http://payload65.cargocollective.com/1/3/112179/3618827/WR-14016 20X_Print_Buckles.jpg" width="670" height="867" width_o="811" height_o="1050" src_o="http://payload65.cargocollective.com/1/3/112179/3618827/WR-14016 20X_Print_Buckles_o.jpg" data-mid="18746960" border="0" align="left"/> <img src="http://payload65.cargocollective.com/1/3/112179/3618827/WR-14016 20X_Print_Cody2.jpg" width="670" height="867" width_o="811" height_o="1050" src_o="http://payload65.cargocollective.com/1/3/112179/3618827/WR-14016 20X_Print_Cody2_o.jpg" data-mid="18747572" border="0" align="left"/> Two x Four Campaign being shot and produced for summer release. 20X campaign. 20X are jeans for young men who identify with the Western culture while still... http://eamonconway.com/FIRESTONE-TIRES http://eamonconway.com/following/eamonconway.com/FIRESTONE-TIRES Tue, 19 Jun 2012 10:28:00 +0000 Eamon Conway - Copywriter 3615497 Two x Four Firestone Vegas Opening Billboards and direct mail to Vegas residents as Firestone opened their first stores in the region. <img src="http://payload65.cargocollective.com/1/3/112179/3615497/DM_DealerCover-website.jpg" width="670" height="446" width_o="1350" height_o="900" src_o="http://payload65.cargocollective.com/1/3/112179/3615497/DM_DealerCover-website_o.jpg" data-mid="18728447" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/3/112179/3615497/DM - website.jpg" width="670" height="442" width_o="1345" height_o="889" src_o="http://payload65.cargocollective.com/1/3/112179/3615497/DM - website_o.jpg" data-mid="18749357" border="0" align="left"/> Billboard <img src="http://payload65.cargocollective.com/1/3/112179/3615497/DM_RouletteCover-website.jpg" width="670" height="446" width_o="1350" height_o="900" src_o="http://payload65.cargocollective.com/1/3/112179/3615497/DM_RouletteCover-website_o.jpg" data-mid="18728467" border="0" align="left"/> Direct mail campaign to get customers to fill out a survey for $10 off. <img src="http://payload65.cargocollective.com/1/3/112179/3615497/FCP-13727_BumperSticker-website.jpg" width="670" height="446" width_o="1350" height_o="900" src_o="http://payload65.cargocollective.com/1/3/112179/3615497/FCP-13727_BumperSticker-website_o.jpg" data-mid="18728477" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/3/112179/3615497/FCP-13727_DriveUs.website.jpg" width="670" height="446" width_o="1350" height_o="900" src_o="http://payload65.cargocollective.com/1/3/112179/3615497/FCP-13727_DriveUs.website_o.jpg" data-mid="18728537" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/3/112179/3615497/FCP-13727_TireCheckB-website.jpg" width="670" height="446" width_o="1350" height_o="900" src_o="http://payload65.cargocollective.com/1/3/112179/3615497/FCP-13727_TireCheckB-website_o.jpg" data-mid="18728544" border="0" align="left"/> Billboard/print <img src="http://payload65.cargocollective.com/1/3/112179/3615497/FCP-13728_6inches-website.jpg" width="670" height="446" width_o="1350" height_o="900" src_o="http://payload65.cargocollective.com/1/3/112179/3615497/FCP-13728_6inches-website_o.jpg" data-mid="18728549" border="0" align="left"/> Two x Four Firestone Vegas Opening Billboards and direct mail to Vegas residents as Firestone opened their first stores in the region. Billboard Direct mail... http://eamonconway.com/CHICAGO-BEARS http://eamonconway.com/following/eamonconway.com/CHICAGO-BEARS Fri, 15 Jun 2012 11:45:44 +0000 Eamon Conway - Copywriter 3583535 Two x Four Chicago Tribune 'Thank You' - published Sunday 1/15/12 After a disappointing end to their 2011 season, the Bears thanked their fans for their loyalty. <img src="http://payload64.cargocollective.com/1/3/112179/3583535/CBP-13762_Thank You Ad.jpg" width="670" height="1407" width_o="1440" height_o="3024" src_o="http://payload64.cargocollective.com/1/3/112179/3583535/CBP-13762_Thank You Ad_o.jpg" data-mid="18611857" border="0" align="left"/> The ad was also converted into a facebook post which received more than 6.7K likes <img src="http://payload64.cargocollective.com/1/3/112179/3583535/Bears FB thank-you.png" width="670" height="406" width_o="1108" height_o="672" src_o="http://payload64.cargocollective.com/1/3/112179/3583535/Bears FB thank-you_o.png" data-mid="18546137" border="0" align="left"/>. 2012 Campaign: "What would we do without the Bears?" Task: The Bears have a very loyal fanbase that sells out every game. So the goal was to highlight the strength of the bond between the team and the city. The campaign humorously reminds us how bad it would suck if these guys were using their talents elsewhere. Curious billboards, bus shelters and train ads would pop up first. Directing fans to websites and recorded voicemails. <img src="http://payload64.cargocollective.com/1/3/112179/3583535/CB-13949_NoBears_UrlacherBriggsOOH.jpg" width="670" height="223" width_o="1425" height_o="475" src_o="http://payload64.cargocollective.com/1/3/112179/3583535/CB-13949_NoBears_UrlacherBriggsOOH_o.jpg" data-mid="18613717" border="0" align="left"/><img src="http://payload64.cargocollective.com/1/3/112179/3583535/CB-13949_NoBears_LovieOOH.jpg" width="670" height="223" width_o="1425" height_o="475" src_o="http://payload64.cargocollective.com/1/3/112179/3583535/CB-13949_NoBears_LovieOOH_o.jpg" data-mid="18613767" border="0" align="left"/> Eventually adjacent billboards will complete the campaign. <img src="http://payload64.cargocollective.com/1/3/112179/3583535/CB-13949_NoBears_OOH2.jpg" width="670" height="423" width_o="1425" height_o="900" src_o="http://payload64.cargocollective.com/1/3/112179/3583535/CB-13949_NoBears_OOH2_o.jpg" data-mid="18676793" border="0" align="left"/> <img src="http://payload64.cargocollective.com/1/3/112179/3583535/CB-13949_NoBears_HesterBusSide.jpg" width="670" height="493" width_o="1425" height_o="1050" src_o="http://payload64.cargocollective.com/1/3/112179/3583535/CB-13949_NoBears_HesterBusSide_o.jpg" data-mid="18617098" border="0" align="left"/> Billboard <img src="http://payload64.cargocollective.com/1/3/112179/3583535/CB-13949_Splatter-OOH-mockup.jpg" width="670" height="381" width_o="1350" height_o="769" src_o="http://payload64.cargocollective.com/1/3/112179/3583535/CB-13949_Splatter-OOH-mockup_o.jpg" data-mid="18617106" border="0" align="left"/> Bus Ceiling showing view from bottom of huddle. <img src="http://payload64.cargocollective.com/1/3/112179/3583535/CB-13949_Splatter-BusInterior.jpg" width="670" height="446" width_o="1500" height_o="1000" src_o="http://payload64.cargocollective.com/1/3/112179/3583535/CB-13949_Splatter-BusInterior_o.jpg" data-mid="18617118" border="0" align="left"/> Two x Four Chicago Tribune 'Thank You' - published Sunday 1/15/12 After a disappointing end to their 2011 season, the Bears thanked their fans for their loyalty. ... http://eamonconway.com/VIDEOS http://eamonconway.com/following/eamonconway.com/VIDEOS Thu, 14 Jun 2012 10:02:18 +0000 Eamon Conway - Copywriter 3584482 My brother and I have a video production startup. (I write. He shoots/produces.) We have four videos with over 225K combined youtube views. As well as professional projects in production. NHL campaign spoof DraftFCB recently launched their Stanley Cup Playoffs 'Because it's the cup" campaign for the NHL. Here's an example. Being avid Penguins fans, we wrote and produced a video about their arch-rival and opponent, the Philadelphia Flyers, and their famously belligerent fan base. What resulted was a lot of anger from Philly fans, and a lot of laughs at their expense. Either way, people were talking about it. It was viewed over 70,000 times, 2nd most of over 30 spots for the entire "Because it's the cup" campaign, and it doubled the views of the official Flyers spot. (below) <img src="http://payload64.cargocollective.com/1/3/112179/3584482/Screen Shot 2012-06-14 at 9.46.25 AM_1.png" width="670" height="720" width_o="680" height_o="731" src_o="http://payload64.cargocollective.com/1/3/112179/3584482/Screen Shot 2012-06-14 at 9.46.25 AM_1_o.png" data-mid="18677956" border="0" align="left"/> NFL Spec spot My brother and I have a video production startup. (I write. He shoots/produces.) We have four videos with over 225K combined youtube views. As well as professional... http://eamonconway.com/ATKORE-INTERNATIONAL http://eamonconway.com/following/eamonconway.com/ATKORE-INTERNATIONAL Wed, 13 Jun 2012 13:56:27 +0000 Eamon Conway - Copywriter 3583176 Atkore is an industrial supply conglomerate. AFC is the division that makes cable and conduit. Task Contractors and businesses lacked awareness that Atkore's LiquidTuff Conduit can shield electrical wiring from industrial hazards. Insight LiquidTuff Conduit is badass enough to shield against industrial-strength dangers like water, extreme heat, subzero temps, even smoke and halogen. PRODUCED WORK - Two x Four Appearing in magazines and trade publications. <img src="http://payload64.cargocollective.com/1/3/112179/3583176/ATK-13852SuperVillian.jpg" width="670" height="904" width_o="1265" height_o="1707" src_o="http://payload64.cargocollective.com/1/3/112179/3583176/ATK-13852SuperVillian_o.jpg" data-mid="18543014" border="0" align="left"/> Atkore is an industrial supply conglomerate. AFC is the division that makes cable and conduit. Task Contractors and businesses lacked awareness that Atkore's... http://eamonconway.com/ATLANTIS http://eamonconway.com/following/eamonconway.com/ATLANTIS Thu, 01 Sep 2011 10:57:13 +0000 Eamon Conway - Copywriter 1941629 Energy BBDO / Proximity I was asked to create a few interactive banner ads to encourage user participation. One static banner reviewed so well that it was turned into the following print ad. Full page print <img src="http://payload.cargocollective.com/1/3/112179/1941629/ATL_Print_8.09.jpg" width="670" height="1217" width_o="1733" height_o="3150" src_o="http://payload.cargocollective.com/1/3/112179/1941629/ATL_Print_8.09_o.jpg" data-mid="9625987" border="0" align="left"/> Interactive banners Mouse drags goggles over the image to reveal deal. <img src="http://payload.cargocollective.com/1/3/112179/1941629/atlantis_banner_ad_goggles.jpg" width="670" height="517" width_o="1650" height_o="1275" src_o="http://payload.cargocollective.com/1/3/112179/1941629/atlantis_banner_ad_goggles_o.jpg" data-mid="9625900" border="0" align="left"/> Users upload pictures and fit to portray kissing animals from the aquarium. Share via social media. <img src="http://payload.cargocollective.com/1/3/112179/1941629/banner_kissbooth.jpg" width="670" height="433" width_o="1224" height_o="792" src_o="http://payload.cargocollective.com/1/3/112179/1941629/banner_kissbooth_o.jpg" data-mid="9625905" border="0" align="left"/> Mouse writes messages in the sand. Share via social media or email. <img src="http://payload.cargocollective.com/1/3/112179/1941629/Atlantis_banners_sand.png" width="670" height="325" width_o="717" height_o="348" src_o="http://payload.cargocollective.com/1/3/112179/1941629/Atlantis_banners_sand_o.png" data-mid="10510337" border="0" align="left"/> Static banner <img src="http://payload.cargocollective.com/1/3/112179/1941629/atlantis_banners_static.png" width="670" height="278" width_o="708" height_o="294" src_o="http://payload.cargocollective.com/1/3/112179/1941629/atlantis_banners_static_o.png" data-mid="10510385" border="0" align="left"/> var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-26286891-1']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); Energy BBDO / Proximity I was asked to create a few interactive banner ads to encourage user participation. One static banner reviewed so well that it was turned... http://eamonconway.com/ILLINOIS-LOTTERY http://eamonconway.com/following/eamonconway.com/ILLINOIS-LOTTERY Thu, 01 Sep 2011 10:56:04 +0000 Eamon Conway - Copywriter 1941624 Energy BBDO / Proximity Twitter Feed: One of my tasks was to assist the copywriters with the Lottery twitter feed. I was eventually handed the reigns in full. I did 28 a week for 3 months, these are some. <img src="http://payload.cargocollective.com/1/3/112179/1941624/Tweets.jpg" width="612" height="792" width_o="612" height_o="792" src_o="http://payload.cargocollective.com/1/3/112179/1941624/Tweets_o.jpg" data-mid="10504639" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/112179/1941624/Tweets2.jpg" width="612" height="792" width_o="612" height_o="792" src_o="http://payload.cargocollective.com/1/3/112179/1941624/Tweets2_o.jpg" data-mid="10504640" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/112179/1941624/Tweets3.jpg" width="612" height="792" width_o="612" height_o="792" src_o="http://payload.cargocollective.com/1/3/112179/1941624/Tweets3_o.jpg" data-mid="10504643" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/112179/1941624/Tweets4.jpg" width="612" height="792" width_o="612" height_o="792" src_o="http://payload.cargocollective.com/1/3/112179/1941624/Tweets4_o.jpg" data-mid="10504645" border="0" align="left"/> Radio script. <img src="http://payload.cargocollective.com/1/3/112179/1941624/Il Lotto_Radio_4pt field goal_10.2.11.png" width="670" height="867" width_o="1224" height_o="1584" src_o="http://payload.cargocollective.com/1/3/112179/1941624/Il Lotto_Radio_4pt field goal_10.2.11_o.png" data-mid="10504573" border="0" align="left"/> var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-26286891-1']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); Energy BBDO / Proximity Twitter Feed: One of my tasks was to assist the copywriters with the Lottery twitter feed. I was eventually handed the reigns in full. I... http://eamonconway.com/COMFORT-INN-school-work http://eamonconway.com/following/eamonconway.com/COMFORT-INN-school-work Thu, 26 May 2011 03:11:15 +0000 Eamon Conway - Copywriter 1500989 As part of a school-wide competition, Doner Detroit tasked us with getting customers to have a genuine interaction with their client over social media. They enjoyed our pitch and gave us third place. The pink elephant: Who honestly wants to follow a budget hotel on fb/twitter? Here's why: Research showed Comfort Inn's beds as extremely comfortable. Better sleep = better dreams. And when dreams are crazy, they're fun to talk about. So let's encourage guests to (over)-share by making their wackiest dreams come true by making it into a video. Tag - Supporting your dreams. Banner Ad guides users to "Dreamstation" microsite <img src="http://payload.cargocollective.com/1/3/112179/1500989/comfort inn_bannerad.png" width="670" height="867" width_o="1224" height_o="1584" src_o="http://payload.cargocollective.com/1/3/112179/1500989/comfort inn_bannerad_o.png" data-mid="10511022" border="0" align="left"/> Microsite<img src="http://payload.cargocollective.com/1/3/112179/1500989/site1.jpg" width="670" height="498" width_o="2006" height_o="1492" src_o="http://payload.cargocollective.com/1/3/112179/1500989/site1_o.jpg" data-mid="7332958" border="0" align="left"/> Post your dream to facebook<img src="http://payload.cargocollective.com/1/3/112179/1500989/site5.png" width="670" height="498" width_o="2006" height_o="1492" src_o="http://payload.cargocollective.com/1/3/112179/1500989/site5_o.png" data-mid="7333028" border="0" align="left"/> Fans vote for favorites <img src="http://payload.cargocollective.com/1/3/112179/1500989/comfort inn_fb fan page.png" width="670" height="750" width_o="1123" height_o="1258" src_o="http://payload.cargocollective.com/1/3/112179/1500989/comfort inn_fb fan page_o.png" data-mid="10499772" border="0" align="left"/> Comfort Inn selects a winner and makes their dream come true, producing it into an actual video.<img src="http://payload.cargocollective.com/1/3/112179/1500989/youtube channel.jpg" width="670" height="498" width_o="2006" height_o="1492" src_o="http://payload.cargocollective.com/1/3/112179/1500989/youtube channel_o.jpg" data-mid="7333040" border="0" align="left"/> Followers on Twitter carry on hashtag chain stories <img src="http://payload.cargocollective.com/1/3/112179/1500989/comfort inn_twitter page.png" width="645" height="667" width_o="645" height_o="667" src_o="http://payload.cargocollective.com/1/3/112179/1500989/comfort inn_twitter page_o.png" data-mid="10499774" border="0" align="left"/> Print Ads <img src="http://payload.cargocollective.com/1/3/112179/1500989/duck.jpg" width="670" height="867" width_o="1224" height_o="1584" src_o="http://payload.cargocollective.com/1/3/112179/1500989/duck_o.jpg" data-mid="7332717" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/112179/1500989/squirrels.jpg" width="670" height="867" width_o="1224" height_o="1584" src_o="http://payload.cargocollective.com/1/3/112179/1500989/squirrels_o.jpg" data-mid="7332718" border="0" align="left"/> ART DIRECTOR: Daniel Flach var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-26286891-1']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); As part of a school-wide competition, Doner Detroit tasked us with getting customers to have a genuine interaction with their client over social media. They enjoyed...